Market analytics is the view of the whole market: what people buy, how much competitors sell, at what price and how crowded a niche already is. You need it to choose a product, check an idea before buying stock and understand why a neighbour's sales grow while yours do not.
What you can analyse
Niches and categories. Sales volume, revenue, growth and decline over time, price segments.
Niche concentration. The share taken by the top 1, 3, 10 and 30 sellers, plus the HHI concentration index — you see at once whether a niche is open or held by a few large players.
Competitors. Product cards, prices, assortment, revenue and stock dynamics of a specific seller or product.
Brands and sellers. Who leads a category and how their share changes.
Search demand. How often search phrases are used and how fast they grow.
Search positions. Tracking of "phrase × SKU" pairs with history and alerts when a product drops out of the top.
How it helps
- Choose a product — find a niche with demand and without a tight monopoly.
- Check an idea before buying stock — estimate market size and the price products really sell at.
- Understand a competitor — see their prices, assortment and dynamics instead of guessing.
- Find growth points — searches people make where your products are missing.
Together with your own data
Market analytics works without an API key. Connect your account and the market sits next to your own sales, while product card SEO shows which search phrases your card is missing.
You can also see competitor numbers right on the marketplace website with the browser extension.
How to start
- Sign up with your e-mail — no bank card needed.
- Open market analytics and pick a niche, a category or a competitor.
- Connect your account with an API key when you want to compare the market with your own sales.
All platform tools are on the marketplace analytics service page.